Kids N Us has grown and evolved tremendously over the last 29 years. With the addition of our 6th school in 2017 we felt that it was the perfect time to evaluate our company’s brand and logo to ensure that it was in sync with who we are and where we are going. After careful consideration, we’re excited to announce the latest change to Kids N Us: our new logo.
This wasn’t a decision that we made lightly. We are proud of our rich history. Which is why changing our company logo was a task that we took very seriously. It involved looking at our business as it stands today and creating an image that represents our beliefs, philosophy and values as an organization.
We looked at angles, colors, font type, and design and came up with a logo that is simple, yet bold and vibrant. The use of a softer blue, and pale beige, gives way to a fresher and sharper visual. We also made sure to retain core elements, specifically the KNU house.
The task in the upcoming weeks will be to update all our documents, materials, signage, etc. with the new logo. We realize that changing an entire brand image is a process that can involve many steps and take some time, so we will finalize it gradually. We hope you like this new look and feel for Kids N Us!